ABOUT NONA
I SEE WHAT OTHERS OVERLOOK —
IN PEOPLE, CAREERS, AND BUSINESSES.
Before I coached professionals, entrepreneurs, and business owners, I spent decades working inside businesses, building them, evaluating them, and helping them grow.
I’ve sat at the front desk. Managed operations. Led teams. Built systems. Worked in accounting. Closed sales. Recruited employees. Audited businesses. Solved complex problems. Launched companies. Strengthened struggling operations. Helped businesses grow.
I’ve experienced nearly every layer of an organization, which means I don’t look at a person or a business from only one perspective.
I look at the whole picture.
Throughout my career
I’ve evaluated employees, roles, responsibilities, systems, finances, operations, and growth opportunities.
I’ve identified talented people whose abilities were overlooked, businesses with untapped potential, and entrepreneurs with strong ideas but no clear structure for bringing them to life.
Again and again, I found the same thing:
The potential was already there.
What was missing was clarity, structure, positioning, and strategy.
BUILT THROUGH EXPERIENCE.
SHAPED BY ACTION.
I grew up around entrepreneurship in a family business environment, which gave me an early understanding of responsibility, work ethic, problem - solving, and what it truly takes to build something sustainable.
My professional journey started as a Receptionist and evolved into sales, accounting, operations management, bookkeeping, staffing, business consulting, and eventually business ownership.
In 2002, I built my first business from the ground up - an experience that shaped not only my career, but the way I approach growth, leadership, and opportunity.
CLARITY, STRUCTURE,
POSITIONING, AND STRATEGY
This perspective became one of my greatest strengths – and today, it is the foundation of everything I do.
Whether I’m helping a professional advance, pivot into a new career, launch a business from the ground up, or strengthen an existing company for sustainable growth, my work begins in the same place:
Identifying what is being overlooked and building a clear strategy around it.
Operations management
Business consulting
Bookkeeping & forensic accounting
Employee role auditing & restructuring
HR and team management
Process & procedure development
IRS, ESD, and L&I tax matters
Cost-savings analysis
Sales strategy and leadership
98% sales close rate
I uncover overlooked value,
expose hidden opportunities,
and create strategic direction for what comes next.
Clarity creates direction.
Direction creates momentum.
Momentum creates change.
Both can become more—with the right clarity, direction, structure, and strategy.
My role is not to hand clients generic answers or do the work for them.
It is to ask the right questions, uncover what they cannot yet see, and guide them in building a strategy they understand, believe in, and can confidently carry forward.
Because lasting growth does not come from working harder without direction.
It comes from recognizing value, strengthening the foundation, and making strategic decisions about what comes next.
“The connections others miss are often where the greatest opportunities begin”.
HEALTH
MOVEMENT
SUNSHINE
ADVENTURE
TRAVEL
INTENTIONAL LIVING
