ABOUT NONA

I SEE WHAT OTHERS OVERLOOK —

IN PEOPLE, CAREERS, AND BUSINESSES.

Before I coached professionals, entrepreneurs, and business owners, I spent decades working inside businesses, building them, evaluating them, and helping them grow.

I’ve sat at the front desk. Managed operations. Led teams. Built systems. Worked in accounting. Closed sales. Recruited employees. Audited businesses. Solved complex problems. Launched companies. Strengthened struggling operations. Helped businesses grow.

I’ve experienced nearly every layer of an organization, which means I don’t look at a person or a business from only one perspective.

I look at the whole picture.

I LEARNED BUSINESS

before I knew it was business.

My education in business started at eight years old, growing up in a family business.

At an age when most kids were learning the basics, I was learning how to professionally answer the phone, write receipts, charge sales tax, handle money, and count change back to customers.

I didn’t know it then, but those early experiences were teaching me the fundamentals of business: responsibility, accuracy, communication, customer service, and accountability.

My professional journey continued from there, beginning as an Office Manager and moving through a variety of roles that gave me an increasingly comprehensive view of how businesses actually work.

Over the course of my career, I’ve accumulated 20+ years of accounting experience, achieved a 98% sales close rate, and helped grow a business from $150K to over $1 million.

But the numbers are only part of my story. The real value is the perspective those experiences created.

I’ve learned to look at a situation from multiple angles — to understand the numbers, recognize patterns, see opportunities, identify obstacles, analyze the people, and connect the pieces that aren’t always obvious.

That’s what experience has
given me: perspective.
Office
Manager
Front
Desk
Industrial
Territory
Sales
Business
Analysis
Accounting
Business
Ownership
Real
Estate
Business
Consulting
Staffing

Then, in 2002, I became a business owner — and the perspective changed completely.

I was no longer simply contributing to someone else’s business. I was responsible for building my own.

That experience led me deeper into accounting, business consulting, and staffing, expanding my understanding of the financial, operational, and human sides of business.

And perspective is what I bring to every person and business I work with.

Throughout my career

I’ve evaluated employees, roles, responsibilities, systems, finances, operations, and growth opportunities.

I’ve identified talented people whose abilities were overlooked, businesses with untapped potential, and entrepreneurs with strong ideas but no clear structure for bringing them to life.

Again and again, I found the same thing:

The potential was already there.

What was missing was clarity, structure, positioning, and strategy.

CLARITY, STRUCTURE,

POSITIONING, AND STRATEGY

This perspective became one of my greatest strengths – and today, it is the foundation of everything I do.

Whether I’m helping a professional advance, pivot into a new career, launch a business from the ground up, or strengthen an existing company for sustainable growth, my work begins in the same place:

Identifying what is being overlooked and building a clear strategy around it.

Operations management

Business consulting

Bookkeeping & forensic accounting

Employee role auditing & restructuring

HR and team management

Process & procedure development

IRS, DOR, ESD, and L&I tax matters

Cost-savings analysis

Sales strategy and leadership

98% sales close rate

I uncover overlooked value,

expose hidden opportunities,

and create strategic direction for what comes next.

“ Clarity creates direction.
Direction creates momentum.
Momentum creates change. ”
For individuals, that may mean uncovering transferable strengths, recognizing leadership potential, communicating their value, and positioning themselves for opportunities they had not considered.
For startups, it may mean turning an idea into a clear business direction, defining the brand, understanding the audience, establishing the financial and operational foundation, and creating a realistic path to launch.
For established businesses, it may mean identifying what is limiting growth, strengthening systems, improving positioning, clarifying priorities, and replacing reactive decisions with intentional strategy.
I don’t believe people should be defined by the title they hold today. And I don’t believe businesses should be limited by the way they operate today.

Both can become more—with the right clarity, direction, structure, and strategy.

My role is not to hand clients generic answers or do the work for them.

It is to ask the right questions, uncover what they cannot yet see, and guide them in building a strategy they understand, believe in, and can confidently carry forward.

Because lasting growth does not come from working harder without direction.

It comes from recognizing value, strengthening the foundation, and making strategic decisions about what comes next.

“The connections others miss are often where the greatest opportunities begin”.

HEALTH

MOVEMENT

SUNSHINE

ADVENTURE

TRAVEL

INTENTIONAL LIVING